MODAperformance: MODA Fit
MODA – Sculpts curves and confidence!
Queen Latifa said it well in the January 2011 issue of Essence, “A lot of manufacturers don’t respect the curvaceous woman. They don’t respect our dollar or our shape.” This is exactly what inspired Susan Jentzsch, owner of Moda by Sofia, in May 2009 with the creation of the MODA fit for MODAperformance.
Susan couldn’t find exercise clothes that fit her. Pants were too low on the hips, rose in the wrong areas and didn’t have good coverage on her backside. Tops were too strappy and a cloth shelf bra wasn’t going to keep her strapped in. She would have to wear two sports bras or (in her own words), she’d “end up with black eyes.”
Typically fitness-clothing manufacturers design for someone who is 5’3” and weighs 100 pounds. Those same designers think if they make it wider, it will fit a bigger person. This is not always true.
MODAperformance’s MODA fit was created with a more generous fit in the leg, hips and bottom, keeping in mind the shapes and curves of a woman, not just the wider version of a size 4.
“Our first pattern was equivalent to a typical size 12,” Susan remembered. “I said, ‘Yep, that’s it!’ We made that pattern the medium and went smaller and larger from there.”
The idea is that no matter what size you are, you feel good and comfortable in your exercise clothes. Susan says, “We want to empower larger women to be healthy and active. We have taken special care to ensure that our MODA fit sculpts a women’s curve and her confidence.”
This thought is reinforced every time Susan teaches a Jazzercise classes or attends a fitness conferences. Not everyone is a size 6 woman, even many of the trainers! It’s a wonderful thing that women come in all shapes and sizes. We’re happy to share the curvy woman’s fashion space with rapping and movie royalty, Queen Latifa (she recently launched a clothing line with HSN) because we know there is plenty of space in this market to meet the needs of the MODA woman.
Come check out MODAperformance MODA fit line of pants, tops and jackets!